Nutrilite
From Wikipedia, the free encyclopedia
Nutrilite is a brand of vitamins, minerals and dietary supplements. In 1934 Carl F. Rehnborg created the first nutrilite food supplement. It is currently manufactured by Access Business Group at its facilities in California.
Nutrilite's vitamin and mineral products are distributed exclusively by Quixtar Affiliates known as Independent Business Owners (IBO) in over 92 countries worldwide. The products are also promoted by multi-level marketing companies such as Amway, which, like Access Business Group, are subsidiaries of Alticor. The Nutrilite brand is also known as Nutriway for the vitamin, mineral and dietary supplement brand in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand. Nutrilite claims to be the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms. Nutrilite farming techniques include soil solarization, an integrated pest management system and utilize sustainable agricultural production systems.[1]
In 2004, the same year Nutrilite celebrated its 70th Anniversary, Amway initiated The Quest for Nutrition campaign to enhance the reputation of the Nutrilite brand. [2]. This included a collaboration between Alticor, through their Nutrilite Health Institute (The goal of NHI is to build the global Nutrilite brand through research and education), and Mandalay Sports Action Entertainment to produce a one hour documentary style programme called Quest for Nutrition and a series of 15 public service commercials titled Health Moments that were all broadcast on the Discovery Networks. [3] The branded documentary traces the science and history to improve personal health through nutritional supplements and features Carl Rehnborg, the founder of Nutrilite, while promoting the Nutrilite Health Institute. [4] [5] It won a Best Of Show at the 2004 Accolade Competition [4] and together with Health Moments, the The Quest for Nutrition campaign has won more than 30 television, advertising and marketing industry awards, including Auroras and Tellys. [3]
In April 2006, Nutrilite announced they had signed Jamaican sprinter Asafa Powell, the current joint World Record holder in the 100-meter sprint, as a global brand spokesperson. Asafa credits Nutrilite supplements with helping him overcome low energy levels in 2005. He claimed to have begun taking the supplements three months before he broke the world record. [6] Nutrilite is also the official supplement for China Olympic Team for year 2000, 2004 and 2008.
In the nutrient and health food category, Nutrilite won "Platinum" awards in Malaysia and "Gold Awards" in Taiwan, Thailand, and Asia overall in the 2006 Reader's Digest "Trusted Brands of Asia" survey.[7]
[edit] References
- ^ Amagram May- June 2006. Web source [1]
- ^ Amway announces campaign to promote Nutrilite (2004). Retrieved on 2006-05-24.
- ^ a b Mandalay collaboration with Alticor and NHI (2006). Retrieved on 2006-05-24.
- ^ a b Winners of 2004 Accolade Competition (2004). Retrieved on 2006-05-24.
- ^ Movie database entry for Quest for Nutrition (2004). Retrieved on 2006-05-24.
- ^ Nutrilite Powers Asafa Powell, World's Fastest Man and Global Brand Spokesman. Forbes (2006). Retrieved on 2006-05-24.
- ^ Reader's Digest Trusted Brands Asia 2006 (2006). Retrieved on 2006-07-12.
