NOMA (company)
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NOMA was an American company best known for making Christmas lights. It was once the largest manufacturer of holiday lighting in the world, but since 1967 has existed only as a licensed trademark. It is currently held by Inliten, LLC, of Northfield, Illinois.
NOMA was formed in 1925 as the National Outfit Manufacturer's Association, a trade group made up of 13–15 smaller manufacturers hoping to gain competitive advantage by combining their marketing and purchasing power. In 1926, the association’s members officially incorporated as the NOMA Electric Corporation and began selling NOMA-branded light sets.
NOMA introduced a number innovations to holiday lighting, including:
- the use of E17 intermediate base lamps for outdoor decorating (1928),
- parallel-wired light sets for indoor use (1934),
- all-rubber cords (1940),
- Bubble Lites (1946), and
- fused safety plugs (1951).
In 1953, NOMA incorporated its Christmas light manufacturing operations into NOMA Lites, Inc. and enjoyed considerable success. But by the early 1960s, the company faced increasing competition from cheaper, imported light sets, and it filed for bankruptcy in 1965.
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