Noblesse (cigarette)
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Noblesse (Hebrew: נובלס) is an Israeli cigarette brand produced by Dubek, Israel's oldest cigarette manufacturer. The brand, launched in 1952 in a distinct green, 80mm, 'soft-pack' which has never been dramatically changed, is the oldest in Dubek's product line. The cigarette also has the highest tar (19mg) and nicotine (1.3mg) amounts available on the Israeli mass-market.
Dubek has since released two different versions under the same Noblesse brand; a lower nicotine/tar blend in light-green packaging (Noblesse Blend - it is illegal to use the term 'lite' on cigarettes in Israel), and an even lower nicotine/tar blend in blue packaging (Noblesse American Blue).
Noblesse cigarettes are also distributed by the Israel Defense Forces to soldiers in Israeli military prisons.
