No name (brand)

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The correct title of this article is no name. The initial letter is shown capitalized due to technical restrictions.

no name (French sans nom) is a brand used by Loblaws grocery stores to refer to their value line of private label brand products. It predates their President's Choice brand by some time.

The brand has always been associated with the colour yellow; all packaging is primarily in this colour, with a simple graphical layout. In a 1987 episode of Live it Up!, a What bugs you? segment involved the concern over their simple labelling, as their lineup of sprays, which includes those used in the preparation of food and those used for cleaning, may confuse consumers and may be hazardous to a person's health if a wrong spray is accidentally used. An executive from Loblaws appeared on the show to introduce changes to their no name sprays: sprays with yellow caps are safe to be used in the preparation of food, while sprays with red caps can be hazardous to a person's health if consumed.

There is also a "No Name" brand of meat products in the United States which is unrelated to the Canadian store brand. See No Name.

George Weston Limited