No Fear

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"No Fear" is also the name of a single by The Rasmus

No Fear is a clothing line that was created in the early 1990s by Brian Simo. The shirts feature slogans or quotes which are existential, or touting the virtues of extreme sports. The shirts particularly regarded the subject as an unstoppable figure whom is to be revered. The themes: fear of death, lack of laziness, contempt for social norms and the law. [1]

"No Fear" is an expression which was in common usage in the UK in the 1970s, but remains in use today, which indicates reluctancy to do something. For example, "You go and tell her", "No fear, she'll kill me!". ^{[citation needed]}

No Fear Inc., created in 1989, is still making shirts and other fashion products. It also sells drinks and candy bars under the same brand. The company currently employs about 450 people and its products are sold at outlets and company owned stores around the world.

"Fear God" is a Christian spin-off of the line. [2]

[edit] KKK Rumour

It has been rumoured that No Fear is in some ways associated with the KKK. David Duke, former KKK leader, has made KKK merchandise using "No Fear" as an acronym for "National Organization For European American Rights". This is perhaps an attempt to piggyback off the brand's popularity. This is in no way associated with the brand, as Liam Loughlin vehemently states. [3] Duke claims to have never heard of the brand before naming his organisation.

In February 2000, No Fear Inc. filed suit against David Duke,[4] who has since changed the name of his organisation to European-American Unity and Rights Organization (EURO).