NightRiders, Incorporated
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Company History
NightRiders, Incorporated was the first U.S. designated-driver-for-hire service to use collapsible, motorized scooters. It was founded in July 2001 in Boulder, Colorado by Gary Calnan, Brad Dickerhofe, and Carl Grodnik. In 2004, the company opened a new operation in the state capitol of Denver. Before closing its operational doors in 2005, NightRiders earned strong community acceptance as well as garnering a great deal of national media coverage including TIME Magazine, Inc. Magazine, NBC's The Today Show, Dateline and United In-Flight programming. Multiple competitor companies were started in the Denver Metro region after NightRiders, often mimicking the company's unique operating and marketing styles.
Business Model
NightRiders, Incorporated was a traditional "C" corporation funded with private investment. Essentially, it utilized a model that allowed customers to pay for a designated driver. The business employed drivers equipped with collapsible, motorized scooters. The drivers drove customers home in the own vehicles, stowing the scooters in the customer's trunk. Upon arrival to the customer's destination, the driver collected the fare, assembled the scooter, and rode off to the next customer.
Awards & Media Coverage
TIME Magazine - January 17, 2005 - "And One More For The Road" [1]
Inc. Magazine - March 2005 - "Five Ideas to Watch" [2]
2003 - Corporate Leadership Award from the National Commission Against Drunk Driving [3]
2004 - Platinum Key of Life Award from Doctors for Designated Driving [4]
2005 - Innovation Quotient (IQ) Award from the Boulder County Business Report [5]
Major Events
In August 2005, NightRiders endeavored to expand their concept of driving people home in their own cars. They planned and executed the NightRiders "Ride to END Drunk Driving" Campaign, riding ten (10) collapsible scooters across the United States, from Boulder, Colorado to New York City, demonstrating the company's service to communities along the way. The ride was filmed and edited by 42 Productions [6] and is currently in the process of being marketed to various television networks, targeting Discovery Communications.
