New Zealand Automobile Association
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The New Zealand Automobile Association or AA is a mutual organisation that provides road service and related services to its members.
Services provided by the AA include roadside service, vehicle inspections, touring products and a discount or loyalty program known as AA Rewards. The AA Rewards program is the sponsor of the country's amateur domestic rugby competition, the Heartland Championship.
The AA is a member of the Alliance Internationale de Tourisme though which its members can receive reciprocal road service in a number of companies across the world.
The AA provides insurance to its members though AA Insurance, an insurance brand operated with the Promina Group as part of a marketing agreement. Previous to the current agreement the AA promoted AMI Insurance to its members.