New Rock
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New Rock is a Spanish shoe and clothing company that make several types of biker/goth style boots, shoes and clothes (though they do have some designs that might not be considered gothic). New Rock boots have undergone a recent explosion in popularity in the UK (though they have not yet infiltrated the mainstream), but apparently they aren't as common in the US. Because of their popularity some people don't consider them 'unique' enough, or avoid them because they don't want to be seen as following a trend.
New Rock also sell a line of (mainly leather) clothes. These are not so widely available as their footwear line, but can be purchased from the New Rock internet store. Most of their clothes are made to fit in with a style of boot, for example there is a pair of leather trousers available with flames up the side, just like some of New Rock's boots.
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[edit] Price
The boots themselves tend to be quite expensive, with a basic cost of around $220/£120. This varies in each store, and the cheapest places to get them are usually off of internet stores. The earlier New Rock designs are normally more expensive, especially if they have been discontinued.
The initial cost of the boots is balanced due to the entire range of New Rock footwear coming with a lifetime warranty.
[edit] Quality
There has been debate about the quality of the product and whether the price is worth it, with some people saying the boots are badly made and fall apart easily, and others saying they are highly durable. The conflicting opinions could be caused by the different designs having different durability, or by people mistaking cheaply made knock-offs for the real thing, or quite simply because some people take great care of their boots and to others, they're just shoes.
[edit] Styles
There are several lines of New Rock products, including (but not limited to) 'Gothic' boots and shoes, motorcycle style boots, Western/Cowboy Boots, high-heeled boots, formal shoes and boots, and New Rock trainers.
Each style group has it's own special name that New Rock have given to it, for example the high heels are in the 'Malicia' style, and the Gothic style boots are in the range 'Metallic Power'.