New Look (store)

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New Look is a chain of high street shops in Britain, popular at first with girls in the 12-24 age bracket but has recently diversified into men's clothing. In 2004 the company rebranded and has sought to take its brand upmarket. The chain is also notable for the short lead time inherent in its supply chain; it is estimated that clothing can go from drawing board to shop shelves in two weeks. The chain is known for its value-based approach to retailing and its core products are clothing, lingerie and shoes. The chain is the brainchild of Tom Singh who is one of Britain's wealthiest businessmen.