New Idea
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New Idea is an Australian magazine published weekly by Pacific Magazines and aimed at women. The magazine was first published in 1902. In June 2006, the magazine was ranked 3rd in Australia in circulation, with an audited circulation of 433,176; it ranked ahead of Reader's Digest.[1] The magazine's readership in 2004 was in excess of 2 million[2] and had increased to 2.364 million in 2005/6 [3]; that is the magazine is read by more than 10% of Australia's population.