Never Ever Let You Go

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Never Ever Let You Go was the Danish entry in the Eurovision Song Contest 2001, performed in English by Rollo & King.
The song was performed twenty-third on the night (following Greece's Antique with (I Would) Die For You). At the close of voting, it had received 177 points, placing 2nd in a field of 23.

The song is from the perspective of a man who has lost his lover. He pleads with her to return and promises that he will "never ever let you go".
For much of the night, the song led the voting and gave Denmark high hopes of achieving the rare feat of winning the Contest in successive years (it eventually finished 21 points behind Estonia's winners, Tanel Padar and Dave Benton with Everybody).

It was succeeded as Danish representative at the 2002 Contest by Malene with Tell Me Who You Are.