Nectar loyalty card

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The Nectar loyalty card is a loyalty card scheme in the United Kingdom issued by a partnership of suppliers including the supermarket chain Sainsburys, the credit card American Express, the department store chain Debenhams and the petrol distributors BP. It was launched in the autumn of 2002, and now over 50% of UK households are involved in the scheme.

The Nectar scheme was launched by the founder of Air Miles, Keith Mills and is operated by the privately held Loyalty Management UK (LMUK). Mills has described the benefits of the scheme as follows:

Shared cost — Tesco spends £150 million per annum on its Clubcard
Estimated initial 50%-250% return on investment
Increased retention — Due to the nature of the Nectar scheme, a customer who shops regularly with more than one partner company can gain points faster. This reduces the chances of disillusionment or fatigue.
More sophisticated offers — he points out that in many cases Tesco is spending several hundred pounds giving discounts to customers who would be loyal in any case.
"Overlap" — The collaboration increases the chance of attracting new customers, for example a frequent customer of a BP filling station who joins Nectar may be tempted into a nearby Sainsbury's where they otherwise wouldn't shop (and vice versa) to gain rewards faster.
To turn "tertiary" or secondary buyers into "primary buyers" — i.e. (to use the Sainsbury's example again) to turn a customer who just buys the essentials at their local store into a customer who does their main shop at that store.

The Nectar Helpline is based in Newcastle upon Tyne.

1 Earning Points
2 Nectar E-Stores
3 Current members
4 Former members
5 External links

[edit] Earning Points

Member	Points earned on	Points earned at rate	Exclusions	Notes
Sainsbury's	Spending in store	2 points per £1 spent, except 1 point per litre of fuel	savings stamps, car park tickets, vending machines, cashback, postage stamps, gift vouchers, baby milk, lottery tickets and phone cards	500 points can be turned in to a voucher worth £2.50 to spend in Sainbury's
BP	Fuel and purchases in BP stores	1 point per litre of fuel	tobacco and related products, baby milk, postage stamps, lottery tickets and phone cards	Notes
Debenhams	Purchases in UK stores	2 points per £1 spent	purchase of financial services, cashback, gift vouchers and gift cards, and payment of an outstanding balance on a Debenhams Account and delivery charges	Notes
Hertz	all rentals booked in the UK, points awarded on the total charge appearing on the rental bill minus exclusions including charges for damage to car, fines for motoring offences	2 points per £1 spent	Exclusions	Notes
ebookers	flights, hotel bookings, car hire, travel insurance and cruises	2 points per £1 spent	airport taxes and charges, credit card transaction fees, booking fees, ticket delivery charges, scheduled airline failure administration fees and transactions which are subsequently cancelled	Notes
Magnet	Points earned on	2 points per £1 spent	Magnet bathroom products, CP Hart or factory direct sales	Points added within seven days of the product being delivered
Brewers Fayre	Food and drink	2 points per £1 spent	accommodation or conference room services including food ordered while at a function; food ordered from the breakfast menu, tobacco products or e-entertainment products such as gaming machines or when you purchase "Leisure Vouchers"	Notes
D and A Opticians	Spending in store	2 points per £1 spent	Exclusions	Notes
Winemark	Spending in store	2 points per £1 spent	phone cards, eTop-Up or cashback. Points are not awarded if unlawful (e.g. for tobacco).	Northern Ireland only
Ford	servicing, non-warranty repairs and MOTs of Ford cars at participating UK Ford dealers and all products and services for any make of car at participating Rapid Fit outlets.	2 points per £1 spent	Exclusions	points can be awarded on car purchases as part of limited special offers

[edit] Nectar E-Stores

Nectar points can be earned in the Nectar e-stores which has even more places where points can be gained by spending money in stores within the Nectar.com site.

Nectar E-Stores