National CineMedia
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National CineMedia (NCM) is the sales and marketing arm of the three largest movie theater circuits in the United States, representing approximately 1,105 theatres and 13,567 screens in 45 U.S. states, according to its as of December 2005. "On July 18, 2005, Cinemark Theatres joined AMC Theatres and Regal Entertainment Group as the new owners of National CineMedia to solidify the most powerful and creative in-theatre advertising company."
It is perhaps best known to the general public for sponsoring "NCM Event" showings of movies. In this regard, NCM offers private movie showings as a basis for private meetings, seminars, or simply private showings.
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