Naruw'an

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Taiwan tourism promotional TV commercial.

Naruw'an (common variant: Naruwan; Chinese transliteration: 娜路彎 or 那魯湾, Pinyin: Nàlùwān) in the Ami language is a greeting which can mean "Hello", "How are you?", "We are all in the same family" and "Welcome". The greeting is the only common tribal greeting that all the Formosan tribes share [1].

[edit] Tourism to Taiwan

The greeting was promoted in 2004 by the Chinese Taipei chapter of the Pacific Asia Travel Association as part of Taiwan Tourism Year. The Secretary General of the PATA Chinese Taipei chapter, Mr Eric Lin stated: "On behalf of all Taiwanese, we extend a warm Naruw'an! Welcome to Taiwan!" [2].

A nationwide elementary school drawing competition was held in Japan in 1995 to commemorate the 20th anniversary of Japan Asia Airways. The winning design featuring people dancing in native Taiwanese costume was selected for use on a B747-100 model aircraft with the kanji characters 那魯湾.