Munchos

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Munchos are a Frito-Lay brand potato crisp snack. Munchos are thinner than most potato chips, to the point of being slightly transparent. Their slightly curved shape and rough texture assist with dipping.

Ingredients include dehydrated potatoes, corn and/or sunflower oil, corn meal, potato starch, salt, and yeast.

When originally introduced circa 1973, the original ad campaign included the phrase, "It's MUNCHOS!" At that time, a bag sold for fifty-nine cents retail (now $2.99 ($3.29 in some areas) for a 7.25-ounce bag).

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