MTV Sweden
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| MTV Sweden | |
 |
|
|---|---|
| Launched | September 18, 2005 |
| Owned by | MTV Networks Europe |
| Audience share | 1.1% (Nov '06, Source:MMS) |
| Country | United Kingdom |
| Broadcast area | Sweden |
| Replaced | MTV Nordic |
| Website | Official site |
| Availability | |
| Terrestrial | |
| Boxer | Channel 9 |
| Satellite | |
| Canal Digital | |
| Viasat | |
| Cable | |
| Com Hem | Channel 9 (digital) |
MTV Sweden or MTV Sverige is a television channel broadcasting to the Swedish market. It started in September 2005 along with MTV Finland and MTV Norway. Before the start of country-specific channels, Denmark, Sweden, Norway and Finland had been served by a common channel called MTV Nordic, launched on June 5, 1998 to replace the MTV Europe feed.
The channel is broadcast from the MTV Networks Europe headquarters in London, partly because of the strict laws on television advertising in Sweden (interupting programmes for commercials was illegal until 2002).
During the days of MTV Nordic, languages other than English were rarely spoken on MTV in Sweden. With the start of MTV Sweden, several Swedish language programmes were produced. These include:
- MTV News in Swedish
- Celsius, a daily top 10 chart
- Hej, kom och hjälp mig
- Strössel
MTV Sweden is available from virtually all major television distributors in Sweden. Most cable networks carry the channel in their basic packages. It is available on satellite from Canal Digital and Viasat. In 2001, the government granted MTV a license to broadcast on the terrestrial network on the Boxer platform. Since 2006, the overnight programming between 2 and 7 a.m. has been replaced by music videos from VH1 Europe in the terrestrial network.
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