Ms. Dewey

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Ms. Dewey
Screenshot
The Ms. Dewey interface
URL http://www.msdewey.com/
Commercial? Yes
Type of site Search engine
Registration No
Owner Microsoft
Created by Sausage Films and EVB
Current status of site Active

Ms. Dewey is a viral marketing campaign by Microsoft. It also refers to the character of the same name, who is the campaign's main subject. The Ms. Dewey website is an Adobe Flash-based experimental interface for Windows Live Search. The interface features a futuristic city as a backdrop with the character on the left side, while the search results appear on the right. Developed by MRM and EVB, Ms. Dewey appears to be an interactive search assistant who audibly comments on searched keywords in her own style and makes random actions when idle, including taking props from behind her desk. The responses actually consist of about 600 video clips recorded over a period of three days.[1]

Microsoft is not overtly marketing the website, and appears to be relying on media coverage to draw users in. Janina Gavankar plays the role of the Ms. Dewey character.[2]

[edit] See also

[edit] Notes and references

  1. ^ Cole, Sean. "Spending time with Ms. Dewey", Marketplace, American Public Media, 2006-12-13. Retrieved on 2006-12-14.
  2. ^ Kirkpatrick, David (Dec. 11, 2006). "Rich Geeks in Paradise", pp. 26–28. FORTUNE.

[edit] External links