Moe's Southwest Grill
From Wikipedia, the free encyclopedia
| Moe's Southwest Grill | |
 |
|
| Type of Company | Private (franchise) |
|---|---|
| Founded | 2000 |
| Headquarters | Atlanta, GA, USA |
| Industry | Dining |
| Products | Tex-Mex food |
| Parent | Raving Brands [1] |
| Slogan | Welcome to Moe's! |
| Website | http://www.moes.com/ |
Moe's Southwest Grill is an American "fast casual" restaurant franchised by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items named for celebrities or pop-culture references. Patrons are greeted by employees shouting "Welcome to Moe's!" when they enter. Moe's started with 2 locations in 2001. Currently, there are 200 locations in operation in 35 states with 800 more franchise deals signed and awaiting construction. The implied character named "Moe" is entirely fictitious and is actually an acronym for "Musicians, Outlaws, and Entertainers."
Contents |
[edit] Menu
[edit] Burritos
- Homewrecker
- Joey Bag of Donuts - From My Cousin Vinny
- Triple Lindy - From Back to School
- Art Vandelay - From Seinfeld
[edit] Quesadillas
- John Coctostan - From Fletch
- Sherman Klump - From The Nutty Professor
- I Said Posse - From a dirty joke
[edit] Tacos
- Full Monty - From the movie of the same name
- Other Lewinsky - Referring to Elizabeth Gracen
- Ugly Naked Guy - From Friends
- Fish Taco -
[edit] Fajitas
- Alfredo Garcia - From the 1974 film by Sam Peckinpah, Bring Me the Head of Alfredo Garcia
- Fat Sam - character from Fletch, played by George Wendt
[edit] Nachos
- Billy Barou - From Caddyshack
- Ruprict - From Dirty Rotten Scoundrels
[edit] Salads
- Pinky Tuscadero - From Happy Days
- Close Talker - From Seinfeld
[edit] Kid's meals
- Moo Moo Mr. Cow (burrito)
- Puff the Magic Dragon (taco) - From the song or movie of the same name
- Mini-Me - (quesadilla) From Austin Powers: The Spy Who Shagged Me
[edit] Other Meal Choices
To order, patrons of Moe's start at one end of a long counter, and tell the person preparing their meal what they want on it as they go along.
Choices:
- Rice
- Black beans or Pinto beans
- Chicken, steak, ground beef, fish, or tofu
- Salsa, Cheese and Lettuce.
Sour Cream, Guacamole are free on some dishes and extra on others. Cilantro, Tomatoes, Jalapenos (pickled or fresh-chopped), Onions, Black Olives and Cucumbers are available at no extra charge. Also, customers often use the offered salad dressings, Chipotle Ranch and Southwest Vinagrette, on other dishes in addition to the salads.
[edit] Tortilla Chips
All items are served with mono-color tortilla chips (replacing the prior tri-color chips due to health concerns from the use of artifical red and blue dyes). Quesadillas come with a small cup (side) of salsa and sour cream.
[edit] Queso Dip
Another popular side item is the queso dip. It consists of melted white American cheese, heavy cream, and jalapeño peppers. Like most other side items it can be ordered in three sizes: side, cup, and bowl. Beans, rice, meat, and veggies can only be ordered in two sizes: cup and bowl. Each order of queso comes with tortilla chips for dipping.
[edit] Salsa
Salsa and Sauces are available at a self-serve area. They include:
- Moe's Rock and Roll (Medium Sauce)
- Moe's Hard Rock (Hot Sauce)
- Who Is Kaiser? Salsa (A chunky salsa) from The Usual Suspects.
- Tomatilla Sauce
- El Guapo's IN-Famous Salsa (A thinner salsa) from ¡Three Amigos!.
[edit] Beverages
Various soft drinks, iced tea and bottled water are all offered as well as alcoholic beverages.
[edit] Moe-beer
Domestic and imported beer, some from Mexico.
[edit] Margaritas
A traditional margarita called the Moe-rita is offered as well as three frozen alternatives:
- Blabbermouth Soup - lime flavored
- Village idiot - (strawberry) From Monty Python's Flying Circus
- Fun Bobby - (comes in a pitcher) From Friends, Bobby was extremely boring until he got drunk.
[edit] Atmosphere
[edit] The music
According to the official website [2], "Moe wanted to pay tribute to his heroes who have passed on and would never have a chance to taste his food." Because of that, most of the music played at his restaurant either is that of a group with a deceased member, or a solo artist who passed on (e.g., The Beatles, Elvis, Marvin Gaye, Jackie Wilson, Queen, Sylvester). Most of the rest of a typical Moe's ambient music playlist is made up of rock, soul, and disco hits from the 1960s to the 1980s (eg. "Take Your Time (Do It Right)" by The SOS Band, "Don't Leave Me This Way" by Thelma Houston).
Up until sometime in 2005, all of the wall hangings were paintings of dead rock stars depicting many of the same artists that patrons can hear playing over the music system. Several of the artists' estates objected to the display of these paintings without proper permission. The paintings were all replaced with ones of various menu items such as nachos, burritos, and quesadillas accompanied by sarcastic sayings running along the border.
