Mobisode

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Mobisode is a term first coined by Daniel Tibbets then trademarked by his employer, Fox Broadcasting Company[1], for a broadcast television episode specially made for viewing on a mobile telephone screen and usually of short duration (from one to three minutes). The word is a neologism, coined by Tibbets as a portmanteau of the two words "mobile" and "episode".

The arrival of third-generation (3G) cellular services has made the broadcasting and viewing of video footage a feasible commercial proposition.

According to first-hand accounts from Fox employees who were there at the time, the first mobisode was announced in January 2004 and was 24: Conspiracy, a spin-off of the action-suspense drama 24, although it was not actually the first mobisode to be produced. The first mobisode produced was "Love and Hate", its pilot was produced in January 2004 and later that year completed production. The first two mobisodes sold and commissioned by Verizon were "Love and Hate" and "Sunset Hotel", with 24: Conspiracy being the third. All three inaugural mobisdoes launched at the same time on Verizon in February 2005. Fox followed these with the release of mobisodes of Prison Break: Proof of Innocence, a spin-off of Prison Break in April 2006.[2]

Although the term "mobisode" is trademarked by Fox, it is also used in media to refer to mobile telephone television episodes not affiliated with Fox, such as the Lost Video Diaries (spun off from Lost).[3]

[edit] See also

[edit] References

  1. ^ "24" Phones Home E! Online. November 10, 2004. Retrieved April 4, 2006.
  2. ^ "Prison Break" Heads to Cells E! Online. April 24, 2006. Retrieved April 25, 2006.
  3. ^ ABC, unions reach deal on cell phone TV shows Reuters. April 25, 2006. Retrieved April 25, 2006.

[edit] External links

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