Military.com
From Wikipedia, the free encyclopedia
Military.com is the website created by the U.S. company Military Advantage to be a portal for U.S. military members.[1] In early 2004, Military Advantage was purchased by Monster Worldwide (monster.com)[2]. The company's main revenue streams are advertising, military-themed products, and lead generation for military recruiters.
In 2004, Monster called the company "the nation's largest military marketing firm" and wrote: "Military Advantage targets the 30 million Americans with military affinity to offer career services, educational opportunities, VA benefits resources and a host of other advantages earned through military service. The company provides corporate and government clients with efficient access to a market comprising one of the largest in consumer purchasing power."[3]
Military Advantage was founded in 1999 by Christopher P. Michel, a Navy veteran and Harvard MBA alum, and two other co-founders. The Web site went live in 2000.[4]
Military.com, which styles itself the largest military membership organization in the United States, claims more than 8 million members. There is no charge for this membership; it is granted merely by choosing a login name to use the site.
Military.com also owns Fred's Place, Defensetech.org, Milblogging.com, and MilitaryBenefits.com.
