Mike's Hard Lemonade Co.
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Mike's Hard Lemonade Co. is a Canadian-based manufacturer of alcopop beverages, also known as "malternative" or flavored malt beverages. It is named after its flagship and original product, Mike's Hard Lemonade, which in the United States is a mixture of beer and lemonade (with more alcohol content than most U.S. beers). Outside of the U.S., MHL is made with vodka, lemonade and carbonated water.
The company was founded in 1999 by Anthony von Mandl. The company's U.S. headquarters moved from Lakewood, Colorado (Denver) to Seattle in 2005. One reason for the move was to be closer to its parent company Mark Anthony Group Inc. of Vancouver, B.C., Canada, a privately-owned manufacturer and distributor of wines, hard ciders and other alcoholic beverages. Mark Anthony Group distributes Corona Beer in Canada.
The "Mike's" product line now includes the following brands:
- Mike's Hard Lemonade (5.2% alcohol, 7% outside the U.S.)
- Mike's Hard Iced Tea (still produced by Mike's according to their web site, but availability is said to be scarce)
- Mike's Hard Cranberry Lemonade
- Mike's Hard Berry (5% alcohol)
- Mike's Hard Lime (5% alc/vol in 11.2 fl oz bottle)
- Mike's Light Hard Lemonade (4% alcohol)
- Mike's Hard Frozen Lemonade Mix (alcohol included)
- Mike-arita
- Mike's Hard Crisp Apple (5% alcohol)
[edit] Mike's Slogans
- An excellent source of vodka.
- A hard Mike's is good to find.
- Mike's is hard. So is prison. Don't drink and drive.
- This Apple didn't fall far from the tree, we picked it
- Hard times are some of the best times.
- When all eyes are on you, wink.
