Mickey's
From Wikipedia, the free encyclopedia
Mickey's is a malt liquor made by the Miller Brewing Company. It has an alcohol content of 5.6% by volume.
A classic malt liquor still widely known for its unique barrel or grenade-shaped, wide mouthed bottle. Original packaging include Irish iconography with shamrocks, castle towers, and an arm holding a mace. Current packaging is more neutral, if still green, with an illustrated hornet icon on the cap. The wide mouthed bottles are known for their pictographic riddles under the cap. Enjoying a surge in popularity, Mickey's marketing is targeting a young, college-aged drinker, slightly left of mainstream and uses the current tagline, "Get Stung" always next to the hornet icon. Mickey's is also very popular in larger, 16oz, 24oz, and 40oz single serve sizes. In the United States, the 24 oz. can and the 40 oz. bottle are the most popular. In Canada, Mickey's is sold only in 12oz 'grenades', and with an alcohol content of 5.5% by volume. While malt liquor for years has been stereotyped as being a beverage preferred by African Americans, Mickey's has come to be known as "the white guy's malt liquor," with many caucasian drinkers in their teens and 20's choosing Mickey's.
Recently, Miller introduced "Mickey's Ice", which has 5.8% Alcohol by volume.
