Mercury Marquis

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Mercury Marquis
1968 Mercury Marquis two-door hardtop
Manufacturer: Ford Motor Company
Production: 1967-1982
Assembly: St. Louis, Missouri
Predecessor: Mercury Monterey
Successor: Mercury Grand Marquis
Class: Full-size
Body style: 2-door hardtop
2-door convertible
4-door sedan
4-door station wagon
Platform: FR Panther (1979-1982)
Engine: 410 in³ FE V8
390 in³ FE V8
428 in³ FE V8
429 in³ V8
460 in³ V8
400 in³ Cleveland V8
351 in³ 351M V8
302 Windsor V8
351 Windsor V8
Transmission: 3-speed C6 automatic
4-speed AOD automatic
Related: Ford LTD
Lincoln Continental
Ford Thunderbird
Similar: Oldsmobile 98
Buick Electra
Cadillac Deville
Chrysler New Yorker

The Mercury Marquis was a vehicle produced by the Ford Motor Company under its Mercury brand from 1967 to 1986.

Contents

[edit] 1967-68

The Mercury Marquis was introduced in 1967 as Mercury's top-line two-door formal hardtop, the only body style available in 1967 and 1968. Curiously, during these same years, the top-line four-door sedan and four-door hardtop models were called Mercury Brougham, while the top-line two-door fastback and convertible remained the Mercury Park Lane. The 1967 Marquis came with a 330-hp 410 in³ big-block engine as standard equipment. The 410 was discontinued for 1968, replaced by a 315-hp 390 in³ big-block. In both years an optional 345-hp 428 in³ big-block engine was also available. The 1967-68 Marquis were similar to the Ford LTD, but were longer and more luxuriously equipped.

[edit] 1969-72

These were known as the "Continental Styling" years, as Mercury was trying to market itself as an affordable Lincoln, rather than a more expensive Ford. A 1969 advertisement for the Colony Park wagon bills the car as "If Lincoln Continental made a station wagon, this would be it."

This generation introduced the hidden headlights that were a Lincoln-Mercury trademark in the 1970s.

[edit] 1973-78

For 1973, the car received a redesign, giving it new bumpers that protruded from the body, as well as a somewhat boxier overall look. Two- and four-door hardtops were available as the Marquis or Marquis Brougham. The Grand Marquis was introduced as a luxury trim line in 1975 when the Mercury Monterey series was dropped and all full-size Mercurys took the Marquis name. Unlike the related Crown Victoria, which was an option package on the LTD Landau, the Grand Marquis was a trim level in its own right. Base and top-line Colony Park station wagons were available.

The big-block 460 V8 became available on this generation, and the 400 Cleveland became the base motor in 1974. The 351M later entered the lineup for a more-economical option. In the later years the 460 was reserved as an option for the Grand Marquis only.

Advertising billed these cars the best fullsize cars in America. A 1976 consumer survey[1] showed the Marquis Brougham far superior to the competing Olds 98 LS and Buick Electra 225. The next year, the Grand Marquis went up against Cadillac's Sedan Deville and was again the preferred choice[2].

[edit] 1979-82

Rare 1979 Grand Marquis coupe
Enlarge
Rare 1979 Grand Marquis coupe

The Marquis was downsized to the Panther platform in 1979, but the car's basic design and trim options stayed mostly the same. The hardtop design was gone, however; the car was available as two- and four-door sedans and four-door wagons. The hidden headlights gave way to exposed dual rectangular units. The interior gained the Lincoln-style white-face instruments with square gauges.

The standard engine was the 302 cubic inch Windsor V8. The 351 Windsor engine was a rare option and is highly desirable today.


[edit] 1983-86

Mercury Marquis
Manufacturer: Ford Motor Company
Production: 1983-1986
Assembly: Chicago, Illinois
Atlanta, Georgia
Predecessor: Mercury Cougar
Successor: Mercury Sable
Class: Mid-size
Body style: 4-door sedan
4-door station wagon
Platform: FR Fox
Engine: 2.3 L Lima I4
3.3 L Mileage Maker I6
3.8 L Essex V6
Transmission: 3-speed C3 automatic
4-speed AOD automatic
Related: Ford LTD
Lincoln Continental
Mercury Cougar
Similar: Oldsmobile Cutlass Supreme
Buick Regal
Chrysler Fifth Avenue

The models were split in 1983, with the Grand Marquis remaining on the full-sized Panther platform and the Marquis name moved to the mid-size Fox platform, to the model that was formerly sold under the Cougar name. The mid-size Marquis sedans had the SOHC 2.3 L four-cylinder as the base engine. Wagons came with a six-cylinder standard. 1983 models could have the 3.3 L "Mileage Maker" I6, otherwise, the 3.8 L Essex V6 was available in all models and was the most common. The high output 5.0 L Windsor V8 was available in the rare Marquis LTS, sold only in Canada. Four-cylinder models got the C3 3-speed automatic, while the others recieved the AOD 4-speed automatic overdrive.

The midsize Marquis was produced in Atlanta, Georgia until 1985 and Chicago, Illinois until 1986, when it was replaced by the Mercury Sable.

[edit] References

  1. ^ Marquis Brougham vs. Electra 225 and 98 LS
  2. ^ Marquis vs. Sedan DeVille


Mercury road car timeline, 1946-1989 - [edit]
Type 1940s 1950s 1960s 1970s 1980s
6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
Subcompact Bobcat Lynx
Compact Comet Comet Zephyr Topaz
Mid-size Montego Cougar Marquis
Comet Monarch Sable
Full-size Montclair Park Lane Marquis Grand Marquis
Monterey
Personal luxury Cougar
Sports Cougar Capri