Media industry

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The media industry describes the once very distinct, but today interacting, newspaper, magazine, book, radio, internet and TV industries. It is basically competing within three different markets: the content, the consumer, and the advertising market. On the content market it purchases content of different kinds and converts it into a product. This product is then sold on the consumer market. Through its circulation and reach it is an important actor in the advertising market, where it sells its capacities to place advertising for other companies. The growth of the media industry walks hand in hand with new forms of communicative based technology.


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