Media convergence

From Wikipedia, the free encyclopedia

Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies.

According to the theory of media convergence, very soon, there will be no more need for having a television and a computer separate from each other, since both would be able to do the job of the other, ultimately making both extinct and creating a new medium from the synthesis.

[edit] In Business

In the business world, Media convergence can also mean a broad, synergistic campaign of marketing a single idea across various media and sources. The convergence today can be sighted as with the marriage of TV, PC and Mobile Tech

[edit] External links

• Debate on Convergence
• The Canadian Encyclopedia