Media Monitors Australia
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| Media Monitors Australia Ltd | |
 |
|
| Type | unknown |
|---|---|
| Founded | Melbourne, Australia, 1904 |
| Headquarters | Sydney, Australia |
| Key people | Neville Jeffress, Chairman John Croll, CEO |
| Industry | Media |
| Products | Media monitoring services |
| Revenue | unknown (2004) |
| Employees | 500 (2004) |
| Slogan | Incisive Insight |
| Website | www.mediamonitors.com.au |
Media Monitors Australia is Australia's largest press clipping and broadcast monitoring service. The company has over 3,000 clients and employs more than 500 people in cities and regional centres across Australia.
[edit] History
Australian advertising legend, Neville Jeffress, started the company after purchasing NSW Country Press in 1982 and then merged it with the successful Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as Australia's pre-eminent media monitoring company. Media Monitors continues to enjoy runaway market leadership.
