MBUK
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Mountain Biking UK (often shortened to MBUK) is a British mountain biking magazine. It is published by Future Publishing and is currently the UK's best-selling mountain bike magazine, with a circulation of 45,000 (ABC: Jan - Dec 2005) and an estimated readership of over 120,000. MBUK was established in 1988 by Tym Manley who still edits the magazine. There are currently 13 issues a year, and the magazine has a policy of including 'covermount' gifts such as stickers and DVDs.
MBUK covers all mountain biking disciplines; trials, downhill, cross-country, dirt jumping, free-riding and 4X. Future Publishing's readership demographics research has indicated the magazine's readership to be 98% male, with an average age of 24.5 and an average income of £36,000.
Since 1989 MBUK has carried the ovine-based cartoon strip, 'Mint Sauce', the tales of a mountain-biking sheep and his friends.
In May 2006 MBUK released its 200th edition. To mark the occasion, Cedric Gracia (leading French downhill and 4X racer) was guest editor.