Maxis

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Maxis is also the short name of Maxis Communications Berhad, a mobile telecommunications company in Malaysia.
Maxis Software
A color version of the Maxis logo, used since 1992
Type Private (Division of Electronic Arts)
Founded 1987
Headquarters Emeryville, California, USA
Key people Will Wright, Jeff Braun (founders)
Industry Software & Programming
Products Sim franchise and the upcoming Spore
Website http://www.maxis.com

Maxis Software is an American company that was founded as a video game developer and is now a brand name of Electronic Arts (EA). Maxis' second software title was the seminal SimCity, a city simulation and planning game. Maxis is also the creator of the best-selling computer game of all time, The Sims and its sequel The Sims 2. These three titles and their related products are the brand's most popular and successful lines.

Most of the Maxis titles are simulation-based, though none are considered traditional simulations. Maxis founder Will Wright likens them as "digital playgrounds." Maxis has also released games developed by other production houses, such as A-Train, sometimes with less than stellar results.

Contrary to popular myth, the company's name was not based on the words "six AM" spelled backwards.[citation needed] Rather, it was derived from a formula suggested by Jeff Braun's father: computer game companies should have two-syllable names and should include an 'x'. It was noted later that the name is "six AM" backwards.[citation needed]

Contents

[edit] History

[edit] Origin and early acclaim

Maxis was founded in 1987 by Will Wright and "idea guy" Jeff Braun to help publish SimCity on home computers. Before then, the game was only available on a limited basis on the Commodore 64 due to few publishers showing any interest in porting it. The reason for this is because SimCity wasn't a traditional game that had definite "win" and "lose" conditions. The title went on to become, statistically, one of the most popular and successful video games of all time.

The SimCity series has since been updated to include SimCity 2000 (1993), SimCity 3000 (1999), SimCity 3000: Unlimited (2000), and most recently SimCity 4 (2003). It also released some non-sim titles, such as 1991's RoboSport.

After such success with the SimCity series, Maxis tried various other Sim- titles. Some of these attempts include SimEarth, SimAnt, SimTower, SimLife, and SimFarm. The success of these franchises varies, but none matched that of the original SimCity. Maxis' hit The Sims is the only very notable exception.

[edit] Decline

After the immense success of SimCity, Maxis attempted to go into new areas. However, their new games, including The Crystal Skull and SimCopter, were commercial failures. They also acquired Cinematronics to create a game called Crucible. Heavy losses and lack of direction led Maxis to begin considering acquisition offers.

[edit] Acquisition by EA

Electronic Arts (EA) completed its acquisition of Maxis on July 28, 1997. Compared to other companies acquired by EA, such as Origin Systems and Westwood Studios, the absorption of Maxis has taken a slower pace, and the company has retained some of its original staff, including Will Wright. Products were shipped under the Maxis logo for several years, but in 2004, The Sims 2 only bore the Electronic Arts logo on the box cover (although Sims 2 displays the Maxis logo at game start, and on the reverse side of the box). As of October 18, 2006, and the release of The Sims 2: Pets expansion pack, the Maxis title has been omitted from the game's start.

For many years, Maxis was a traditional studio located in Walnut Creek, California (and before that, Orinda, California), but in February 2004 the division was finally folded into EA's Redwood Shores headquarters.

Will Wright's studio (currently developing Spore) is located in Emeryville, California.

[edit] The Sims

Maxis' most successful series to date is The Sims (2000). Released despite concern from Electronic Arts that it would be a commercial failure,[citation needed] it has gone on to become the most successful computer game in history. Maxis has developed seven expansion packs for the game as well as an online version (The Sims Online). Maxis released The Sims 2 in 2004, a sequel title that features a full 3D environment as opposed to the original's pseudo-3D dimetric engine. The Maxis logo is no longer featured on The Sims 2 cases nor does the logo appear in-game. This has been the case since The Sims 2: Glamour Life Stuff.

[edit] See also

[edit] External links


The Sim Universe and Maxis
SimCity games
SimCity | SimCity 2000 | SimCity 3000 | SimCity 4
The Sims
The Sims | The Sims Online | The Sims 2 | The Sims Stories
Other Sim games
SimEarth | SimAnt | SimLife | SimFarm | SimTower | SimHealth | SimIsle | SimCopter | SimGolf | Streets of SimCity
Youth Sim games
SimTown | SimPark | SimSafari | SimTunes
Sim related
A-Train | El-Fish | Spore (upcoming) | Widget Workshop
Cancelled Sim games
SimMars | SimsVille
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