Matsui

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This article is about the electrical brand Matsui. For other uses, see Matsui (disambiguation).

For the Japanese conglomerate, see Mitsui

Matsui is the brand name of a line of electrical items such as televisions, VCRs, and microwave ovens sold in the UK, introduced in the 1980s. It is an own brand of the Dixons retailer, and not an independent manufacturer. Buying a Matsui product is therefore akin to buying the supermarket brand.

Contrary to popular belief, the company is based in the UK. The Japanese-sounding name was chosen as a device for fooling customers into believing the goods were made in Japan, since common perception at the time was that electronics from the Far East were of higher quality than European counterparts. However it is unlikely that the people who developed the brand were aware of the existence of executed Japanese war criminal, General Iwane Matsui, as it would have been considered to be in poor taste. During the 1980s, many Matsui televisions were rebranded Ferguson sets made in the UK.

Since both Dixons and Currys are owned by the same DSG International plc group, some Matsui products are identical to Currys Saisho branded items.