Market requirement
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[edit] Definition
Market Requirement is an aggregate unit of information which represents with sufficient detail the functionality that is sought to address a specific facet of a particular market problem.
Producing market requirements is a key deliverable of product planning. Market requirements are documented in the Marketing requirements document.
[edit] Market Requirement Components
Market requirements are built using four components: directive, constraints, rationales and sources. The essential component of a market requirement, that must be present in any market requirement, is the directive. Constraints, rationales and sources are considered vital components, and their presence is strongly desired in any market requirement.
The four market requirement components are defined as follows:
- Directive – instruction, guiding what is to be accomplished.
- Constraints – limitations imposed on the solution.
- Rationales – reasoning that support a claim.
- Sources – information origin validating a claim.
[edit] See also
- Marketing requirements document
- Product Management
- Product Manager
- Product marketing
- Product planning
