Marine Trader Media

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[edit] BoatShop24

The Trader Media Group (TMG) one of Europe’s largest specialist multi media groups and online media companies, publishes over 70 leading titles with associated websites.

Trader Media Group acquired Europe’s no 1 independently owned classified recreational marine website, www.boatshop24.com,. The acquisition will strengthen Trader Media Group’s offering to UK and European boat manufacturers and brokers, offering them the largest online channel to other key European markets.

Boat Trader and Boats and Yachts for Sale (under the Marine Trader umbrella), re-launched its associated website www.boats-for-sale.com, to take on the BoatShop24 name, relaunching as BoatShop24.co.uk and continues to provide a one stop shop for all boating needs throughout the UK and Europe.

The new BoatShop24 name, provides more services via the new .co.uk version, to strengthen classified offering for the yachts and boats market in the UK and Europe, as well as providing an extensive range of marine services, chandlery and boat jumble.

In the early part of 2006 the website itself underwent a redesign based on the strengths of the Auto Trader website model to create improved functionality and a more user friendly site. In July 2006 the new site went live, offering more choice but also more content.


Boatshop24.co.uk offers over 25,000 boats and marine items for sale at any one time, has a 60% share of the broker market and has over 438,000 visits a month with 4.1m page impressions*. (*Source: Trader Media Group Audit, June 2006).

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