Marchitecture

From Wikipedia, the free encyclopedia

Marchitecture (or Marketecture) is a term given to any form of electronic architecture perceived to have been produced purely for marketing reasons. It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.

For example, some may argue that nVidia's resurrection of 3Dfx's original SLI implementation is "marchitecture" as it was brought back solely to combat ATi's X8XX series of cards and as a promoted "upgrade path" for their motherboards, contributing little directly to their bottom line.

For more detailed information about the term 'marchitecture' see this article (updated 30th June, 2003).