Mallcore
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Mallcore is typically a derogatory term used by fans of a heavy metal subgenre (often an extreme metal one[citation needed]) to denote a group or subgenre that they feel should not be called heavy metal, such as nu-metal or metalcore. The term is also sometimes used synonymously with nu metal.[1]
The term is also derogatorily used by some punk fans (typically hardcore punk fans[citation needed]) to describe certain pop-punk bands. These bands are also some times called "Mallpunk".
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[edit] Definition and characteristics
The chief users of the term tend to imply that the music is only modestly unsuited to be heard in a shopping mall, as opposed to the less accessible extreme metal bands. Furthermore, these people claim that the "mallcore" bands are marketed towards angsty, depressed, mall-going teenagers.
The slang terms "Mallgoth" and "Mallcore Kid" refer to fans of nu metal and in more recent times metalcore bands, who are stereotypical mall-going teenagers, and often shop at stores, such as Hot Topic. However, the term is not used in relation to all bands who promote their product via Hot Topic, for example thrash metal band Slayer distributed an EP Eternal Pyre exclusively through the Hot Topic chain stores in 2006, yet they are rarely accused of being a mallcore band.[1]
The term is used typically only by detractors and not those who are labeled as "mall goths" themselves who typically call their music "hardcore" or "metal." Note that the term mallgoth is also used by some members of gothic rock movement to refer to those who they view as "poseurs" who try to associate themselves with the subculture.
[edit] Roadrunner Records and "Mallcore"
Roadrunner Records are often associated with the term mallcore, during the nu-metal boom of the 1990s and early 2000s a lot of the bands signed to the label were derogatory termed as "mallcore", including the acts; Slipknot, Coal Chamber, Ill Niño, and others.
Thus, veteran Roadrunner Records fans who were fans of the labels 1980s death metal and speed metal output dismiss the company as appealing to the "mall goths." In more recent times as the popularity of metalcore grew in the mid-2000s the label signed metalcore acts, which were also derogatively labeled as "mallcore" such as; Killswitch Engage, Trivium and Still Remains. There are however exceptions; Opeth, Megadeth, Obituary, and others.
[edit] Trivia
- The lowest rank available on the Encyclopaedia Metallum is "Mallcore Kid."