Make Roads Safe
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Make Roads Safe is a global road safety campaign aiming to secure political commitment for road traffic injury prevention around the world. The campaign was launched in June 2006 following the publication of the Make Roads Safe report by the Commission for Global Road Safety. The Commission, chaired by former NATO Secretary General Lord Robertson of Port Ellen, with members including Michael Schumacher, made recommendations for increasing funding levels for global road safety and argued that the international community was ignoring the scale of road deaths – which World Health Organisation statistics show as ranking alongside Malaria and Tuberculosis in terms of global mortality.
The Make Roads Safe campaign is coordinated by the FIA Foundation, a road safety NGO, and includes a coalition of public health and road safety organisations as partners. The campaign aims to raise public awareness of the scale of the road injury problem and to present this as a key issue for sustainable development. The Make Roads Safe campaign argues that tackling road injuries is vital for achieving many of the Millennium Development Goals, including targets for child mortality and health and education targets, because of the vital role played by access to roads in delivering these services. The campaign claims that, although the G8 has approved $1.2 billion for new road infrastructure in Africa, only $20 million has been allocated for road safety measures. The campaign argues that at least 10% of this infrastructure budget, and the similar budgets deployed worldwide by the World Bank, regional development banks and other donors, should be dedicated to road safety measures. If this principle was accepted in the case of Africa it would mean $120 million would be available for road safety measures such as safety assessments of road design, enforcement and education strategies.
The Make Roads Safe campaign also calls for a $300 million, 10 year, Action Plan for road safety to build the capacity of developing countries to respond to their own road traffic injury problems.
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[edit] Make Roads Safe report
The Commission for Global Road Safety’s report: Make Roads Safe – a new priority for sustainable development, published in June 2006, made a series of recommendations for improving the international response to global road traffic injuries. Building on the policy platform provided by the seminal 2004 publication from the World Health Organisation and the World Bank, the World Report on road traffic injury prevention, the Make Roads Safe report focused on ways in which funding to road injury prevention could be increased. The main arguments of the report were that road traffic injuries were a major and growing public health epidemic, on the scale of Malaria and TB – according to WHO figures; that the cost to developing countries in human lives and economic loss (estimated at up to $100 billion a year by the World Bank) required urgent attention and that failing to address road safety in the context of development policies (particularly relating to road infrastructure investment) would impede progress towards achievement of the Millennium Development Goals.
The report set out three key recommendations aimed at increasing political commitment and investment in road safety:
- a $300 million Action Plan, over ten years, to equip developing countries with the sustainable tools to tackle their own road safety problems and to be able to access multilateral sources of funding for road safety;
- a requirement that a minimum 10% of all multilateral donor road infrastructure budgets should be allocated to road safety measures;
- a ministerial level UN summit to chart a course for international cooperation on road traffic injury prevention.
The Make Roads Safe report was endorsed by an Advisory Board including officials, acting in a personal capacity, from the World Bank, OECD, WHO, Asian Development Bank and United Nations Economic Commission for Europe. At the launch, in London, Lord Robertson summarised the findings of the report: ‘to Make Poverty History we must Make Roads Safe’.
[edit] Supporters
Organisations supporting the Make Roads Safe campaign include the Taskforce for Child Survival and Development, based in Atlanta, Georgia; the Asia Injury Prevention Foundation, based in Vietnam; and the Federation Internationale de l’Automobile (FIA), the governing body of world motor sport and the worldwide federation of automobile clubs. Other international partners include Safe Kids Worldwide, Fleet Forum and Bridgestone Corporation. In the UK, where the campaign has been most active to date, supporters include the Royal Society for the Prevention of Accidents (RoSPA), ROADSAFE, the RAC Foundation, the Parliamentary Advisory Committee on Transport Safety (PACTS), the Society of Motor Manufacturers and Traders (SMMT) and Transaid, a development NGO focusing on transport. In India, the Institute for Road Traffic Education (IRTE), a major Indian road safety NGO is supporting the campaign and will organise a major event in January 2007. In South Africa both the AA of South Africa and road safety NGO Drive Alive are active supporters of the campaign.
Political figures who have offered their support for the aims of the campaign include former NATO Secretary General Lord Robertson of Port Ellen, former US Transportation Secretary, Norman Mineta, and former UK Culture Secretary Lord Smith of Islington. In September 2006 President Oscar Arias of Costa Rica endorsed a key aim of the campaign when he signed a Decree requiring at least 10% of road infrastructure investment in Costa Rica to be allocated to road safety. In an Op-Ed article for the Washington Post on 9th September 2006, President Arias called on regional development banks to follow this lead, and also urged support for the proposed $300 Global Road Safety Action Plan proposed in the Make Roads Safe report. Paul Wolfowitz, President of the World Bank, has also confirmed his support for the proposed Action Plan, and offered to manage it via the new Global Road Safety Facility, hosted by the World Bank.
Michael Schumacher, the seven times Formula One world champion, is the representative of Germany on the Commission for Global Road Safety and a strong and vocal supporter of the Make Roads Safe campaign. In the UK, cult indie band Dirty Pretty Things have announced their support for the campaign, holding a special gig on behalf of Make Roads Safe in London on 13th September 2006. The support of the band was in part inspired by a fatal crash in South East England following a Red Hot Chili Peppers concert at which Dirty Pretty Things had played. Three teenage girls who had attended the concert, and two other people, died in the crash. Red Hot Chili Peppers have also subsequently endorsed the campaign.
[edit] International objectives
The campaign was launched in June 2006, just prior to the G8 summit in St Petersburg. Lord Robertson of Port Ellen, together with Max Mosley, President of the FIA, held meetings with senior Russian government officials, including Deputy Prime Minister Alexander Zhukov to impress on them the need for G8 governments to include consideration of road safety in the context of progress on development in Africa, particularly because infrastructure had been a major theme of the Gleneagles G8 in 2005. British Prime Minister Tony Blair offered his support for inclusion of road safety in a future G8 communique in a letter to Lord Robertson, a position endorsed by UK development Secretary Hilary Benn MP. However, the St Petersburg G8 text did not address road safety and campaign is working to influence G8 countries through contacts with Governments and through involvement in policy processes, such as SSATP and NEPAD. The Make Roads Safe campaign is also seeking to influence United Nations agencies, the development banks and development NGOs to recognise the scale of the road injury epidemic facing developing countries. The first United Nations Global Road Safety Week (23-29 April 2007) is expected to provide a major platform for promoting the arguments of the campaign, and the campaign is also focusing on the 62nd Session of the UN General Assembly, in October 2007.
[edit] Online campaigning
The Make Roads Safe campaign is running an online petition via its website which supporters can sign up to. Organisations and companies are also encouraged to sign up via the website. The campaign sells t-shirts, wristbands and campaign badges via the website.
