Magnús Scheving

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Magnús Scheving (born November 10, 1964) [1] is a writer, producer, entrepreneur, comedian and a famous Icelandic athlete. He is best known as the creator and co-star of the children's television show LazyTown, in which he plays the superhero Sportacus.

Scheving was born in Reykjavík. He began practicing gymnastics in 1985, and in 1992 became the Icelandic Men's Individual Champion in gymnastics. In 1993, he became the Scandinavian champion, and was the European champion twice in 1994 and 1995. He was voted Athlete of the Year by Iceland in 1994.

Scheving is the CEO, creator, and co-founder of LazyTown Entertainment. This company produces books, videos, games, and sporting goods to help promote fitness and a healthy lifestyle to children.

Scheving is also creator of the show LazyTown (Latibær in Iceland), where he plays Sportacus (Íþróttaálfurinn). LazyTown airs on Nick Jr. (US), BBC1 & CBeebies (UK), Noggin (US), YTV (Canada), Sjónvarpið (Iceland) among others.