Mag Rack

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Mag Rack is a Video on Demand / VOD television channel available only through digital cable. Its primary focus is providing viewers with informational programs when they want them. These programs range from 'how to' programs to programs that spotlight past and present products.

Mag Rack started as a 24 hour Catholic channel at the request of James Dolan. It soon grew into a multi-show on demand channel. Most of its early shows were based on unconventional topics such as: birdwatching, Catholicism, and healthy living. Soon after, it gravitated towards shows that brought in a larger audience such as: cooking instruction, car shows, fitness, and yoga.

The majority of Mag Rack's programming is acquired through other production companies or through syndication. As of 2005 the programming department is leaning towards more content created specifically for Mag Rack and more importantly for VOD. These programs are made to air straight through and are made with fast forward, rewind, and pause in mind, since all of these are capable with VOD.

Mag Rack is part of Rainbow Media Holdings, Inc., a subsidiary of Cablevision, and is partnered with Sportskool, a similar VOD channel offering on demand sports instruction.