MacRobertson's

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Freddo Frog advertisement from 1930 displaying the distinctive MacRobertson's signature logo
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Freddo Frog advertisement from 1930 displaying the distinctive MacRobertson's signature logo

MacRobertson's was the name of a company that produced chocolates and other sweets in Australia. The company was founded by Sir Macpherson Robertson as Mac Robertson Steam Confectionery Works and takes its name from a combination of his first and last name. The company was based for over 100 years in Fitzroy, but later moved to Ringwood, Victoria.

Macpherson Robertson died in 1945 and in 1967 his heirs sold the company to English confectioner Cadbury's which in 1969 merged with Schweppes Australia to become Cadbury Schweppes. Cadbury Schweppes continue to produce many of the company's products. Surviving Macrobertson lines include Cherry Ripe, Old Gold, Freddo Frog, Cadbury Snack and Bertie Beetle. Cadbury continues to operate the company's factory in Ringwood. The company's distinctive logo still appeared on the Cherry Ripe wrapper as late as the mid-1990's.

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