M/A/R/C Research

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M/A/R/C logo.

M/A/R/C Research is a full service market research company headquartered in Irving, Texas. M/A/R/C Research serves a broad spectrum of categories such as Pharmaceutical & Healthcare, Financial Services such as Banking and Insurance, Consumer Packaged Goods, High-Tech, Retail, Restaurants, Travel & Leisure, Telecommunications and Energy & Utilities.

1 Corporate facts
2 Locations
3 Services
4 Leadership
5 History
6 External links
7 Sources

[edit] Corporate facts

Founded: 1965 by Cecil "Bud" Phillips
Headquarters: 1660 North Westridge Circle, Irving, TX 75038-2424
Employees: 82 (as of May 22, 2006)
Parent companies: Omnicom
Omnicom Stock symbol: OMC

[edit] Locations

M/A/R/C Research has branch offices in Greensboro, NC; St. Louis, MO; Nashville, TN; New York, NY.

[edit] Services

M/A/R/C Research is a full-service market research company with products for:

Market Segmentation
Product forecasting (Assessor)
Customer Sastisfaction
Pricing research
Product optimization

[edit] Leadership

Merrill Dubrow, President and CEO
Joan Triestman, Executive Vice President
Amy Barrentine, Senior Vice President, General Manager
Susan Hurry, Senior Vice President, General Manager
Kevin Robertson, Senior Vice President, General Manager
Randall Wahl, Senior Vice President

[edit] History

M/A/R/C Research was founded in 1965 by Cecil "Bud" Phillips. Phillips had previously been the head of research at TracyLocke in Dallas. The company was originally called Marketing and Research Counselors and was later shortened to M/A/R/C Research. M/A/R/C was acquired by Omnicom in November of 1999.