Lucozade
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Lucozade is an energy drink containing glucose syrup and caffeine, produced by GlaxoSmithKline plc. It was first manufactured in 1927 by a Newcastle chemist, who experimented for several years to provide a source of energy for those who are sick. It became available throughout the UK for use in hospitals under the name Glucozade. This was changed to the recognizable Lucozade in 1929.
The product was sold in a glass bottle with a Cellophane wrap until 1983, when the advertising agency Ogilvy & Mather set about rebranding Lucozade as an energy drink. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy", and the ad campaign featured the world and olympic champion decathlete Daley Thompson with a soundtrack of the Iron Maiden song Phantom of the Opera. The original packaging was changed to polyethylene terephthalate (PET) bottling. The effect of the rebranding was dramatic: between 1984 and 1989, the value of UK sales of the drink tripled to almost $150 million.
Lucozade is available in Original, Orange, Lemon, Tropical, Apple and Wild Berry flavours.[1]
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[edit] Lucozade Sport
Lucozade Sport is a sports drink containing glucose, first produced in 1990. Since then, they have produced a number of other related products including Sport Carbo Gel, Energy Bars, and Hydro Active.
Lucozade Sport is a major sponsor of events, teams and athletes in the UK and Ireland including the FA Premier League, England Rugby Football Union, The Irish Football Team, The London Marathon, Michael Owen, Steven Gerrard, Damien Duff, James Cracknell, and Jonny Wilkinson.
Lucozade Sport can now be purchased on-line at their sport science shop [2]
[edit] Ingredients (Energy Original Flavour)
Carbonated Water, Glucose Syrup (26%), Citric Acid, Lactic Acid, Flavourings (including Caffeine), Preservatives (Sodium Benzoate, Sodium Bisulphate), Antioxidant (Ascorbic Acid), Colour (Sunset Yellow).
[edit] Ingredients (Energy Orange Flavour)
Carbonated Water, Glucose Syrup (24%), Orange Juice from Concentrate (5%), Citric Acid, Preservatives (Sodium Benzoate, Sodium Bisulphate), Flavourings (including Caffeine), Stabiliser (Acacia Gum), Antioxidant (Ascorbic Acid), Colour (Beta Carotene).
[edit] Hypoglycaemia
Lucozade is a quick-acting carbohydrate that may be used to treat hypoglycaemia.[citation needed]
[edit] Trivia
- Lucozade drink was advertised in a computer game Superfrog (1993). In the game a main character, Superfrog, got its powers and extra energy by drinking Lucozade.
- At one point, Lara Croft was a spokesperson for the brand. [3]
- Lucozade is also referred to as "Hospital Champagne", as mentioned in the Godley and Creme song. "Get well soon".
- Ex-Rangers defender Bob Malcolm loves the drink, he is taking a large crate of it with him now he has completed his long rumoured move to Championship club Derby County.[citation needed]
- Tl Darby player Scott Naylor keeps two bottles of lucozade in his car as a superstition.
