Lucky the Leprechaun (Lucky Charms character)

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From the beginning, the mascot for the Lucky Charms has been a leprechaun who can change plain white marshmallows into mystical shapes. When he was introduced in 1964, this character was known as "L.C. Leprechaun", but his name was eventually changed to Lucky. In addition to appearing on the Lucky Charms cereal box, Lucky also stars in each animated Lucky Charms commercial. In these advertisements (long a staple of American children's television), Lucky is usually chased by several children who want his cereal, a fact which prompts him to utter his famous catch phrase (in a highly exaggerated Irish accent), "They're always after me Lucky Charms!" The commercials usually end with Lucky singing the cereal's slogan: "Frosted Lucky Charms, they're magically delicious!" (This has since been changed, with "frosted Lucky Charms" being replaced with "that's me Lucky Charms", and there was a time when the slogan was "marshmallowy delicious"). Lucky's voice was performed by voice actor Arthur Anderson from 1969 to 1992.

For a brief period of time, Lucky the Leprechaun was replaced as the cereal's mascot by a bumbling, inept wizard; but Lucky was returned when sales of the cereal declined as a result.

The Irish people are not very flattered by Lucky, for he is essentially an Irish stereotype and mocks their folklore.