Lucire
From Wikipedia, the free encyclopedia
Lucire (IPA. [luˌʧi:reı]) is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004.
In 1997, it claimed to be the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It also claims to be the first fashion title to extend its brand from the internet into print, and the first web site to launch print editions in more than one country.
Simone Knol edits the web edition, Summer Rayne Oakes the print edition.
When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.
It launched a Romanian edition in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. The magazine plans launches in other countries, with the United States announced in August 2005.
