Louisiana gubernatorial election, 1948

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The Louisiana gubernatorial election of 1948 was held in two rounds on January 20 and February 24, 1948. Like most Southern states between Reconstruction and the civil rights era, Louisiana's Republican Party was virtually nonexistent in terms of electoral support. This meant that the two Democratic Party primaries held on these dates were the real contest over who would be governor. The 1948 election saw the defeat of Louisiana's reformer ‘anti-Long’ faction and the election of Earl K. Long to his first full term as governor.

Under Louisiana's constitution, incumbent governor Jimmie Davis could not succeed himself in a consecutive term. Instead, Louisiana's reformer and anti-Long faction supported Sam H. Jones, who had been governor from 1940 to 1944. Jones was endorsed by outgoing Governor Davis and high-profile Louisiana politicians, such as Senator John H. Overton and New Orleans mayor deLesseps S. Morrison, Sr., who controlled the city's powerful Crescent City Democratic Association. Jones's reform campaign was weakened by reminders of unethical deals and heavy-handed political tactics in his previous term, and by the electorate’s lack of enthusiasm after eight years of reform governors.

Sam Jones's main opponent was Earl K. Long, briefly governor in 1939-1940 and the inheritor of his brother Huey's Longite political faction. Funded by politicians, oil and gas money, and contributions from organized crime in the New Orleans area, Long ran a theatrical and entertaining campaign, making stump speeches that were a mix of political harangue and humorous anecdotes. His platform called for the elimination of Jones's civil service, the doubling of state spending on programs like pensions, school lunches, charity hospitals and asylums, new trade schools, pay increases for teachers, an increased homestead tax exemption, and bonuses for veterans of World War Two. Through payoffs and promises of support, Long managed to gain the backing of powerful former enemies, State Senator Dudley LeBlanc, former Governor Jimmie Noe, and Congressman F. Edward Hebert.

Other candidates in the 1948 election included Robert F. Kennon, a judge from Minden who ran third in the balloting, mostly from supporters in north Louisiana and from some reformers disillusioned with Jones; and Jimmy Morrison, (no relation to Mayor Morrison) the Sixth District Congressman from Hammond who was supported by former New Orleans mayor Robert Maestri and his Old Regular political machine and finished in fourth place. Morrison served in Congress until his defeat by John R. Rarick in the 1966 Democratic primary runoff.

In the runoff, the Old Regulars threw their support behind Long. Now that his longtime enemies were supporting Jones's opponent, New Orleans mayor deLesseps Morrison stepped up his campaigning for Jones. This election began a feud between governor Long and the mayor of New Orleans that would last for over a decade.

[edit] Results of First Primary

Candidate	Votes received	Percentage of votes cast
Earl K. Long	267,253	41.5%
Sam H. Jones	147,329	22.9%
Robert F. Kennon	127,569	19.8%
Jimmy Morrison	101,754	15.8%

Jimmy Morrison was able to carry East Baton Rouge and several parishes in vicinity of his home region. Kennon won Shreveport’s Caddo Parish and attracted some support in the rest of northern Louisiana. Support from deLesseps Morrison’s machine allowed Jones to win in New Orleans, and respectable support from sections of the rest of the state sent him into the runoff round with Long. But Long’s victories in most parishes in both northern and southern parts of the state gave him a commanding lead going into the second round.

[edit] Results of Second Primary

Candidate	Votes received	Percentage of votes cast
Earl K. Long	432,528	65.9%
Sam H. Jones	223,971	34.1%

The runoff election saw Long elected to the governor’s office with an overwhelming majority. Of Louisiana’s 64 parishes, only East Baton Rouge and West Feliciana went for Jones. Jones even lost his home base of Calcasieu Parish. He did not seek the governorship again.

Once in office, Earl Long moved to place President Truman on the Louisiana ballot in 1948. The Democrats ran an elector slate in the state committeed to then South Carolina Governor Strom Thurmond. Had Long not intervened, Truman would not have been on the Louisiana ballot. Thurmond, as the official Democratic nominee, won Louisiana's ten electoral votes.