Loro Piana

From Wikipedia, the free encyclopedia

Loro Piana is an Italian clothing company known for its high-end cashmere and expensive luxury products.

Originally from Trivero (textile district in the North of Italy), the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century. In the second half of the century the family moved its activity to Valsesia and founded the Lanificio F.lli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century.

Loro Piana was established in 1924 by Pietro Loro Piana. In the post-war period his nephew Franco took over with the great capability of knowing how to transmit to the company the love for cashmere and the dedication to quality thus permitting the company to rapidly enter the international high fashion markets.

Loro Piana sponsors the Around the Island Race 2006 in Hong Kong

The history of the company can be view from their website http://www.loropiana.com/