Logos of Viacom
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The following is a summary of production logos used by Viacom on its television programming.
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[edit] 1971–1976
The logo used from May 1971 to December 1976 starts with the individual syllables of "Viacom" quickly appearing in the Peignot typeface, one for each of the three notes of the jingle's first part. The screen also changes color, from red to green and then violet. After the word is completed, the view pulls back to reveal the phrase "A Viacom Presentation" on a blue screen. A final note holds until the jingle's conclusion. Some have described the music as sounding like those produced by pinball machines.
[edit] 1976–1985
In the version used from December 1976 to December 1985, the text "A Viacom Presentation" zooms in from the center of the screen. A large abstract purple "V" logo appears behind the text, gradually growing in size to take up much of the screen. The accompanying music is a loud five-note synthesized horn section with a timpani drum crescending throughout, and even after the logo fades away the kettledrum's echo can still be heard. This version was produced on video, as opposed to the previous version which was produced on film.
Variants included a shorter, faster version, and a version on film with slower, choppier animation.
[edit] 1985-1986
From 1985 to 1986, the violet logo was replaced by a still image of the fancy-cut "V" in pale blue set on a black background, with the "Viacom" name in white, placed below the "V" with no music playing through it.
[edit] 1986–1989
In 1986, Viacom introduced a computer-generated closing logo. The same "V" logo was used, but rendered in silver, and rotated along a purple gradient background. The music was changed to a synthesized jingle reminiscent of the THX theme.
[edit] 1990–1998
In 1990, Viacom unveiled a brand new print logo, an animation of which, accompanied by new age-style music, was used to close programs .
The closing logo's animation consisted of a blank blue screen, followed by a giant silver "V" (not to be confused with the last logo) jumping up, then sliding left and shooting a zig-zag to the right, which then uncurls into "VIACOM". Notably, the "A" and "M" look exactly like the "V". Afterwards, the logo shines and a voiceover announces "Viacom!"
[edit] 1999–2005
In 1999, Viacom unveiled a new animation, with the company trademark name in purple on a purple background with the word "PRODUCTIONS" (with similar organization to the previous logo), the byline "A Paramount Company" and as announcer a robotic voice. This was Viacom's last closing logo, as its production operations were absorbed into Paramount Television in 2004. (The Viacom corporate logo itself lasted until the CBS/Viacom split, when the new Viacom unveiled a new logo.)
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