Logo extraction puzzle

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3rd Edition of the Retail Alphabet Game.
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3rd Edition of the Retail Alphabet Game.

Logo extraction puzzles are a class of printed or online games by which a player is provided a series of photographic segments of larger, identifiable branding logos from which to decipher the source.

In a popular form, the puzzle will display a "gameboard" of 26 images, each showing a different letter of the English alphabet and extracted from different consumer or corporate product insignia.

[edit] Versions

  • The Retail Alphabet Game by Joey Katzen was the first such well-known version of this game online. It was first launched in 1997, and several editions have been developed since, each using the familiar 26-letter pattern.
  • Following the popularity of the Retail Alphabet Game, logogame appeared and quickly grew to encompass over a dozen variants. While the early creations stuck to a 26-letter pattern, later editions have included non-alphabetic logo extractions.
  • Games magazine has also published a print version of this type of puzzle, showing the field of extracted letters on its front cover accompanied by a mail-in contest, awarding prizes to those who could correctly solve the entire board.
  • The FregTK Logo Game, from the website FregTK, presents pieces of corporate logos in a series, only letting the player advance to the next letter after a correct answer. To date, eleven versions of the game have been created and played, the latest being The 11th FregTK Logo Game.
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