Livestrong wristband

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The LIVESTRONG wristband

The LIVESTRONG wristband is a yellow silicone rubber bracelet launched in May of 2004 as a fund-raising item for the Lance Armstrong Foundation, founded by cyclist and cancer survivor Lance Armstrong. The wristband itself was developed by Nike and their ad agency Wieden+Kennedy.

1 Purpose
2 Popularity
3 eBay controversy
4 Other similar wristbands
5 External links

[edit] Purpose

The band is part of the "Wear Yellow Live Strong" educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest. The band sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $5 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures and sells the wristbands through their Nike outlets worldwide. This target was achieved within 6 months, and there have now been 70 million Livestrong bands sold to date. [1] Individual bands sell for US$1 each.

Yellow was chosen for its importance in professional cycling, as it is the color of the yellow jersey worn by the leader of the Tour de France. Other charities were inspired by the success of the Livestrong bracelets, and many charities have developed their own wristbands for raising money and awareness.

[edit] Popularity

The band became an extremely popular item in the United States by the end of the summer of 2004, and soon gained immense popularity worldwide. It first appeared on a majority of the contenders at the 2004 Tour de France. Personalities such as 2004 Democratic presidential candidate John Kerry, news anchor Katie Couric, actor Matt Damon, and several athletes at the Athens Olympic Games [2] wore the band. Appearances on and endorsements by popular TV shows such as Oprah, also raised its profile enormously. Such visibility and endorsements were the reason that the bands have attained fashionable status — along with a desire to appear charitable.

[edit] eBay controversy

A rush to purchase the bands resulted in profiteering through such venues as eBay, angering Armstrong. eBay refused to ban the sale of Livestrong bands, saying it was an online marketplace where buyers and sellers meet and determine their own prices. As a result of the bands becoming fashion items counterfeit wristbands also became available in places such as fleamarkets, detracting from the cause.

[edit] Other similar wristbands

The Livestrong Wristbands have inspired numerous other wristbands for charities and various political causes, including wristbands for breast cancer (pink), diabetes (various colors), epilepsy (half blue, half red), Hurricane Katrina (ocean blue mixed with white) and wounded veterans[3] (camouflage). These are now generically referred to as awareness bracelets.

In addition to these, similar-looking purely commercial wristbands became a fashion item in various colors. These are now often referred to as "gel bracelets".