Lite-Brite

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A 1980s version of the classic 1960s Lite-Brite toy.
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A 1980s version of the classic 1960s Lite-Brite toy.

Lite-Brite is an electric toy introduced in 1967 by Hasbro.

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[edit] Method of fun

Lite-Brite allows the artist to create a "glowing" picture. The picture is created by placement of multi-colored translucent plastic pegs through opaque black paper. The light from an illuminated light bulb is blocked by the black paper except where the pegs conduct the light through. When lit, the pegs have an appearance similar to that of LEDs.

[edit] Advertising

The famous Lite-Brite commercial jingle begins: "Lite-Brite, Lite-Brite, Turn on the magical shining light!"

Another jingle featured the catchier "Lite-Brite, makin' things with light. Outtasite, makin' things with Lite Brite."

[edit] Cultural references

The television show Family Guy referenced Lite-Brite in the Season 4 episode, Breaking Out Is Hard To Do:

Adam West: Dammit, Swanson, I want them found!
Joe Swanson: Mayor West, we have every available man looking for the Griffins. We just don't have any leads.
Adam West: Not the Griffins, you moron! The rest of my Lite-Brite pieces! My name isn't Adam We... or is it? Who am I? What number did you dial? Don't ever call here again! (Adam hangs up) I guess I told him! Nobody messes with Adam We.

In the season 1 episode, "The Best Christmas Ever", of the television show That 70s Show, Michael Kelso says that Lite-Brite was his favorite Christmas toy, saying "It's fun making things with Lite-Brite."

Elliott Smith refers to a Lite-Brite in the opening line of his song, "A Fond Farewell", from his posthumous record, "From a Basement on the Hill".

Homestar Runner has a game called Astro-Lite, which is similar to Lite-Brite.

The television show Futurama referenced Lite-Brite in the episode "Mars University"

Professor: What device invented in the Twentieth Century allowed people to view broadcast programs in their own homes?
Fry: Oh, I know this…what do you call it…Lite Brite!

[edit] Warning

Because it uses electricity and contains small pieces, Lite-Brite is recommended for children above the age of six.

[edit] External links