List of advertising slogans

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The following is a partial list of advertising slogans in the English language:

Contents

[edit] Communications, broadcasting, and publishing

[edit] Electronics

[edit] Computing

[edit] Recordings and Bands

[edit] Retail stores

  • "America's supermarket" - Winn Dixie
  • "All the right choices" - Foley's
  • "Always better value" — Dunnes Stores
  • "Always low prices" - Wal-Mart
  • "Always lowering prices" — Currys
  • "Always something exciting" - Foley's
  • "Ask how, Ask now, Ask Sherwin Williams - Sherwin Williams
  • "Come see the softer side of Sears"
  • "Design for all" — Target
  • "Expect more pay less" - Target
  • "Dress for Less" - Ross Stores
  • "Every day's a savings day, at Korvette's
  • "Every little helps." - Tesco
  • "First to Sears, then to school" — 1970s back-to-school ads
  • "Foley's of course"
  • "Helping make your life easier." - Albertson's
  • "Higher standards, lower prices" - Meijer
  • "I don't wanna grow up, I'm a Toys 'R' Us kid"
  • "Ingredients for Life." - Safeway
  • "It's all inside" — JCPenney
  • "It's your store" - Albertson's
  • "Kmart is your savings store, where your dollar buys you more!" -Kmart
  • "Let's go Krogering" — Kroger supermarkets
  • "Low priced leader in the heartland" - Stater Brothers
  • "Low Prices Always" - ASDA - 1980s - present, ASDA Wal-Mart 2000 - present
  • "Lube It or Lose it" - Jiffy Lube
  • "Myer's My Store" - Myer Australia
  • "Try something new today." - J Sainsbury
  • "Lightnening the load" - Safeway stores.
  • "The world's biggest toy store is Toys 'R' Us, the biggest selection, Toys 'R' Us"
  • "The quality you need, the price you want" - Kmart
  • "Stater brothers, <DING>" - Stater Brothers
  • "There's more for your life at Sears"
  • "100% Happy" - Target Australia
  • "The Place To Buy Is MFI" - MFI
  • "The Savings Place" — Kmart
  • "This is where it gets good" - Foley's
  • "Way to shop" — Macy's
  • "We're more than great coats" — Burlington Coat Factory
  • "We've got it, and we've got it good!" - Kmart
  • "We've got the gifts" - Foley's
  • "When you're with us at Home Depot, you'll feel right at home"
  • "Where America shops" — Sears
  • "Where low prices are just the beginning" - Home Depot
  • "Where it costs less to get more" - Kroger
  • "Where there's a helpful smile in every aisle" - Hy-Vee
  • "While you're at the marketplace" - Winn Dixie Marketplace
  • "You can do it. We can help." — Home Depot
  • "You Can Do It When You B&Q It" - B&Q
  • "You're looking smarter than ever" — JCPenney
  • "You're the one who's number one" - Pathmark Stores
  • "Feel good food" - Julian Graves
  • "Improving home improvement" - Lowes
  • "Let's build something together" - Lowes

[edit] Fashion

[edit] Clothing

  • "Life's Waiting. Let's Go." - Stride Rite, 2003
  • "501 Blues" — Levi's Jeans, 1984
  • "Children's shoes have far to go." — Start-Rite Shoes, 1945, Stanley Studios
  • "fcuk" — French Connection United Kingdom, 1990s, TBWA\
  • "For successful living" — Diesel
  • "Forever Sport" - adidas
  • "Hello boys" — Playtex Wonderbra
  • "I'm Buster Brown, I live in a shoe. That's my dog Tige, (ruff!) he lives in there too."
  • "Impossible is nothing" — Adidas, TBWA\
  • "Just do it" — Nike, 1988-on, Wieden+Kennedy
  • "Know what comes between me and my Calvins? Nothing!" — Calvin Klein
  • "Lifts and separates" — Playtex Cross-Your-Heart bra, 1960s.
  • "My friend, Joe Holmes, is now a horse" — Arrow Shirts, 1938
  • "Scent to bed" — French Connection United Kingdom
  • "The best seat in the house" — Jockey underwear
  • "The next best thing to naked!" — Jockey
  • "What becomes a legend most?" — Blackglama Great Lakes Mink
  • "Patterns of Life" - Canifa, 2005-on, Haki

[edit] Makeup

  • "A Little Dab'll Do Ya" — Brylcreem men's hair application
  • "Because I'm worth it" — L'Oréal Hair Products/makeup
  • "Clean & Clear and under control" - Clean & Clear
  • "Easy breezy beautiful CoverGirl" - CoverGirl
  • "Maybe she's born with it - maybe it's Maybelline" — Maybelline
  • "The Makeup of Makeup Artists" - Max Factor

[edit] Perfume

  • "Between love and madness lies Obsession." — Calvin Klein, 1985
  • "Fragrance of excess." - Miss Sixty
  • "Her kiss. Her body. Her perfume." - Chanel N°5
  • "J’adore." - Dior
  • "Promise her anything, but give her Arpege" — Lanvin
  • "Pupa. Non conventional Christmas." - Pupa
  • "Very you." - Givenchy

[edit] Jewelery

  • "A diamond is forever." — De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son)
  • "Every kiss begins with Kayy." - Kay Jewelers
  • "Give the gift of style." - Armani Code Gift
  • "Just." - Cavalli
  • "Serpentine." - ?
  • "Unlock the secret code of seduction." - Armani Black Code"
  • "It takes a licking and keeps on ticking." — Timex Corporation, 1956

[edit] Sports Gear

[edit] Miscellaneous

  • "Beauty meets quality" — Malabar gold(Indian)
  • "Create a storm" — Monsoon
  • "Who's that behind those Foster Grants?" — Foster Grant
  • "Positive energy from Powergen" - Powergen.

[edit] Finance

[edit] Food and drink

See also:

[edit] Household

  • "So tough, it's beautiful" — Armstrong Rhinofloor, 1980's
  • "1001 Cleans a Big, Big Carpet for Less than Half a Crown" — 1001 carpet shampoo, c.1964
  • "The appliance of science" — Zanussi, 1981, Geers Gross
  • "Ariston and on and on..."
  • "Away go troubles down the drain--Roto-Rooter" — 1954 to present.
  • "Covers The Earth" -- Sherwin Williams paint
  • "Does exactly what it says on the tin" — Ronseal, late 1980s to present.
  • "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
  • "HILLYBILLY LIKES YOU!" — Hillybilly Vac Shack
  • "It Beats - as it Sweeps - as it Cleans" — The Hoover vacuum cleaner, 1926
  • "It's a lot less bovver than a hover" — Qualcast Concord lawnmowers, 1985, WCRS
  • "Kills Bugs Dead" — Raid (insecticide)
  • "Quick, Henry, the FLIT!" — Flit insecticide
  • "Not Advertised" No-Ad sunscreen
  • "Nothings sucks like an Electrolux" — Electrolux
  • "Put the freshness back" — Shake'n'Vac
  • "Screw yourself." — IKEA, 2004, Norway. External link: [1]
  • "Unböring." — IKEA, 2003, Canada.
  • "You don't have to be rich, just smart." — IKEA, United States
  • "Ring around the collar" — Wisk Detergent, 1968
  • "A buck well spent" — Springmaid Sheets, 1948
  • "The Quilted, Quicker, Picker-Upper." - Bounty
  • "Nobody does it like you" - Hoover vacuum cleaner
  • "The welcoming scent of home" - Glade Airfresheners, S C Johnson
  • "Brewed with an attitude." - Shiner Bock
  • "Mr. Clean, Mr. Clean , the magic picker upper." - Mr. Clean

[edit] Personal care

  • "99 44/100% Pure" — Ivory soap
  • "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
  • "Absolute cleanliness is Godliness!" — Dr. Bronner's Magic Soap
  • "Because I'm worth it" — L'Oréal
    • sometimes followed by, "Aren't you?"
    • superseded by, "Because you're worth it"
  • "Because we're worth it too" - L'Oreal Kids
  • "Before you dress" - Caress
  • "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" — Clairol hair dye (later often shortened to "Does She or Doesn't She?")
  • "Finesse your hair to beautiful"
  • "For those who like the trade rough" — Travis aftershave
  • "Good Morning! Have You Used Pear's Soap?" — Pear's Soap
  • "I liked it so much I bought the company." — Remington shavers
  • "I'm not a doctor, but I play one on TV" — Vicks cough syrup
  • "I never knew you had dandruff" — Head & Shoulders shampoo
  • "Is she or isn't she?" — Harmony hair spray
  • "It Floats!" — Ivory Soap
  • "It won't let you down" — Rexona/Sure/Degree anti-perspirant
  • A slogan used by Rexona in Finland was "There's always space for one who uses Rexona!" This led to many jokes, such as being able to fit an elephant into an car, as long as he uses Rexona.
  • "I've fallen and I can't get up!" — LifeCall Personal Emergency Response Systems
  • "The mark of a man" — Old Spice aftershave
  • "Maybe she's born with it, maybe it's Maybelline" — Maybelline (lipstick, makeup)
  • "Preparing to be a beautiful lady" — Pear's Soap
  • "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
  • "R-O-L-A-I-D-S spells Relief" — Rolaids (indigestion medicine)
  • "Take care." - Garnier, 2006-present
  • "The best a man can get" — Gillette razors
  • "The Lynx effect" — Lynx deodorant
  • "When a man you've never met before suddenly gives you flowers" — Impulse deodorant
  • "Which twin has the Toni?" — Toni, 1946, Foote, Cone & Belding
  • "You'll wonder where the yellow went when you brush your teeth with Pepsodent" — Pepsodent, 1956, Foote, Cone & Belding
  • "Your fragrance. Your rules" — Hugo Boss Deep Red
  • "The name on the world's finest blades" — Wilkinson Sword razors
  • "Look sharp, feel sharp" — Gillette, 1940s
  • "The Axe effect" — Axe deodorant
  • "Look Ma, no cavities!" — Crest toothpaste
  • "Always a bridesmaid, but never a bride" — Listerine, 1923
  • "Want him to be more of a man? Try being more of a woman!" — Coty Perfumes
  • "A little dab'll do ya" — Brylcreem, 1950s
  • "Plop, plop, fizz, fizz, oh what a relief it is!" — Alka-Seltzer
  • "Please don't squeeze the Charmin" — Charmin
  • "Strong enough for a man, but made for a woman" - Secret deodorant
  • "You're not fully clean unless you're Zest fully clean."

[edit] Recreation, entertainment, and travel

[edit] Tobacco

See also: tobacco advertising

[edit] Stop smoking ads

  • "It needn't be hell, with NiQuitin"
  • "Don't Pass Gas" — American Legacy Foundation 2005
  • "Don't consume it or it will consume you"

[edit] Transport

  • "Go Greyhound and leave the driving to us" — Greyhound Lines
  • "See what brown can do for you" — UPS
  • "We want to race the truck." - UPS (in Dale Jarrett ads)
  • "This is the age of the train" — British Rail
  • "We're getting there" — much ridiculed British Rail slogan
  • "When it absolutely positively has to get there overnight" — FedEx
  • "See America at see level" — Amtrak
  • "The World On Time" — FedEx
  • "Relax, it's FedEx" — FedEx

[edit] Airlines

[edit] Automobiles

[edit] Automobile parts and accessories

  • "AAMCO. Double-A, honk honk M-C-O" — AAMCO transmission specialists
  • "Thanks Delco!" — Delco Freedom Batteries. 1970s
  • "Don't compromise. Midasize" — Midas muffler shops
  • "Trust the Midas touch" — Midas muffler shops
  • "Thousands of parts for millions of cars" — Unipart car spares, 1980s
  • "The answer's yes. Now what's the question?" — Unipart car spares, 1970s
  • "Make it easy Make it right Make it Maaco" - Maaco
  • "Get in the zone Auto Zone" - Auto Zone

[edit] Automobile Tires

  • "On the Wings of Goodyear" — Goodyear
  • "Race Proven Performance" — Kumho Tires, 2005
  • "Sooner or later, you'll own Generals" — General Tire
  • "Technology Focused. Quality Driven" - Continental
  • "Drivers Know" - Dunlop
  • "Because so much is riding on your tires" — Michelin
  • "Driven to Perform" - Toyo
  • "Driving Emotion" - Hankook
  • "Uncompromising Performance" - Yokohama
  • "Driving Inspiration" - Falken
  • "Don't Give Up a Thing" - Cooper Tires
  • "A Good Deal on a Great Tire" - Kelly Tires
  • "Power is Nothing Without Control" - Pirelli
  • "For Everything You Value" - Uniroyal
  • "Make Your Mark" - Fuzion
  • "Passion for Excellence" - Bridgestone
  • "Take Control" - BF Goodrich
  • "Time to Re-Tire" — Fisk tires
  • "You can't get better than a Kwik-Fit fitter" — 1980s
  • "Born Tough" - CEAT Tires [1990s] (India)

[edit] Car rental

[edit] Petroleum

  • "At Amoco, our job is you"
  • "At Gulf, the stop, that keeps America going"
  • "Beyond Petroleum" — BP
  • "Citgo is the right way to go"
  • "Energy -- for a strong America." — Exxon, 1976
  • "Go well. Go Shell"
  • "Human energy" — Chevron, 2005
  • "I can be very friendly" — Sunoco, 1970s
  • "Liquid engineering" — Castrol oil, 1970s
  • "It's not just oil. It's liquid engineering" - Castrol oil, 2006 (India)
  • "Put a tiger in your tank" — Esso/Exxon
  • "Pump your money back into Canada" — Petro-Canada, early 1980s
  • "Oh thank heaven for 7-Eleven"
  • "Rely on the tiger" - Exxon
  • "The spirit of '76" — Unocal
  • "Trust your car to the star" - Texaco, 2006
  • "Turn the key" - Exxon
  • "We'd like you to know" — Exxon, 1970s
  • "We're drivers, too" — Esso/Exxon/Mobil
  • "We give you more to go on" — Sohio
  • "You can be sure of Shell", 1982
  • "You can trust your car to the man who wears the star" — Texaco Service Stations
  • "A world of energy" - Texaco, 1996
  • "The Formula for the Future" - Petrofina

[edit] Government and military

See also List of political slogans

[edit] Social and public service

[edit] Politics and advocacy

  • "Objects in your mirror are closer than they appear." — John Edwards campaign slogan in the 2004 primaries when he was still running for president.
  • "It's the economy, stupid." — Bill Clinton for President, 1992
  • "It's morning again in America" — Reagan for President, 1984
  • "St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" — Canterbury Cathedral

[edit] Education

  • "A mind is a terrible thing to waste" — United Negro College Fund
  • "They laughed when I sat down at the piano, but when I started to play!" — U.S. School of Music
  • "Where Girls Grow Strong" - Girl Scouts

[edit] Miscellaneous

[edit] Software

[edit] See also

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