List of Wal-Mart brands

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An assortment of Wal-Mart private label products

Wal-Mart Stores, Inc., like most large retail and grocery chains, offers store brands, commonly referred to as "generic brands," which are lower-cost alternatives to name brand products. Wal-Mart has numerous store brands, each catering to a different consumer need or desire. Almost all products offered under Wal-Mart brands are private label products, meaning Wal-Mart produces them through subsidized contracts awarded to the lowest bidder. Private label goods can be found in almost every category at Wal-Mart. This is a partial list of Wal-Mart brands.

1 Sam's Choice
2 Other brands
3 ASDA private label
4 External links

[edit] Sam's Choice

Main article: Sam's Choice

Sam's Choice, originally introduced as Sam's American Choice in 1991, is named after Sam Walton, founder of Wal-Mart. It is perhaps the most common and best known of Wal-Mart's various store brands. Items produced under the Sam's Choice label include cookies, soda, some snacks, salsa, frozen foods, and various other grocery items. Along with another Wal-Mart private label, Great Value, Sam's Choice items can be found in almost every grocery category at Wal-Mart.

[edit] Other brands

[edit] Apparel

Athletic Works is a brand for athletic clothing, such as gym shorts. The brand is also used for sports equipment.
Faded Glory is a brand for classic Americana clothing and shoes.
George is a brand of clothing originally launched in the UK, aimed at young people who want to look fashionable on a tight budget. The name George, comes from the name of the original designer George Davies, who started the range in the early-1990s. The brand is also used on baby clothing.
Kid Connection is a brand used for a variety of products targeted for children, including toys and clothing.
Life is a brand of men's underwear styled by Jockey. The range includes briefs, boxers, boxer-briefs, thongs, and undershirts.
Metro 7 is Wal-Mart's newest brand of womens apparel, that was released in the fall of 2006.
No Boundaries, abbreviated on its labels as NoBo, is a line of apparel and home furnishings targeted at teenagers and young college students. The line uses trendy colors and designs on products ranging from hats to lamps to beanbag chairs.
Puritan is a brand for basic and classic men's clothing.
Simply Basic features family-oriented clothing products such as pants and socks. In 2006, Wal-Mart released a number of products under the Simply Basic brand in the Health and Beauty department. These products to some extent correspond to products already under the Equate brand, but are priced lower.

[edit] Food

Great Value includes household items such as glass cleaner and light bulbs, as well as food items such as peanut butter and snack crackers. The primary difference between Great Value and Sam's American Choice is that the former consists of items most consumers have on their shopping lists, making price the only factor, while items of the latter can become impulse purchases for some consumers. In recent years, some Sam's Choice items have been changed to the Great Value brand.

[edit] Homelines

Get It Together products include furniture and housewares items.
HomeTrends products include large and small furniture, small appliances, and home office products.
Mainstays products include curtains, bedding, some small home furnishings, and various other home fashion products.

[edit] Hardlines

Color Works is the brand used for paint.
Durabrand is the name used for home electronics such as televisions, CD players, surround sound systems, and even blank recordable media (CD-R and DVD-R). The Durabrand name is also used on some small appliances.
Equate is a brand used for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests.
EverStart is the brand for automotive batteries. The brand is also used for battery related accessories, such as jumper cables.
ilo is another brand used for electronics. It is used for LCD TVs, LCD monitors, DVD players/recorders, and MP3 players.
Kid Connection is used for toys.
Ol' Roy is a brand of dog food. Its namesake comes from Sam Walton's bird dog and has become, according to Wal-Mart, the number one selling brand of dog food in the United States.
Ozark Trail is a brand used for outdoor equipment.
ReliOn describes itself as "Wal-Mart's healthcare brand." It consists chiefly of medical equipment in the following categories: blood pressure monitoring, diabetes monitoring, and cough and cold-related products (such as humidifiers and thermometers).
Spring Valley is the brand for vitamins and other nutritional supplements.
Special Kitty is a brand of cat food and litter.
SuperTech is Wal-Mart's brand of motor oil that is found in the automotive departments. The brand is also offered at those locations that have a Tire and Lube Express. The SuperTech name is also used on other consumable automotive products, including oil filters, windshield wiper fluid, transmission fluid, power steering fluid, and brake fluid.

[edit] ASDA private label

In common with most British supermarkets, most of ASDA's own brand products are simply sold under the ASDA brand. Some of these also carry the "Great Value" branding as used by Wal-Mart (but this is being faded out). Asda also sells brands such as Durabrand and George which are designed to complement the ASDA brand, others include:

ASDA Smart Price Logo

Smart Price is ASDA's no-frills line with its simple red, white and black packaging. The brand originated as 'Farm Stores' and the products are considered to be basic. Originally the brand was used on food, but can now be seen on many different items. Rival brands includes, Tesco's Value and Sainsbury's Basic.
Extra Special is ASDA's premium food brand. Rival brands include Tesco's Finest and Sainsbury's Taste the Difference .
Pacific is an old electrical brand; which is being replaced by Durabrand and Onn.
Onn is ASDA's mid-level electrical brand, aimed at women^{[verification needed]}, with its colourful packaging and stylised design.
Baier is a brand currently used on one product, which is a LCD television.