Linkshare

From Wikipedia, the free encyclopedia

LinkShare Corporation is a provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives.

Linkshare boasts that it has created the largest network of affiliate partners of any program provider -- over 10 million partnerships -- in addition to becoming the first affiliate network provider to achieve sustained profitability. Linkshare also lays claim to being a pioneer in online affiliate marketing. The Linkshare network is touted by the company as the largest pay for performance affiliate marketing network on the Internet ^[1].

1 History
2 Ownership
3 Dynamic Rich Media
4 Company Website
5 References
6 other Affiliate Networks
7 See also

[edit] History

The LinkShare Corporation (LinkShare) was founded in 1996 by Stephen Messer and Heidi Messer and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

In 2006, LinkShare paid $89,000 to Business Software Alliance (BSA) to settle claims that it was using unlicensed copies of Adobe, McAfee, Microsoft, and Symantec programs. ^[2]

[edit] Ownership

LinkShare Corporation is the wholly owned U.S. division of Rakuten, Inc., the number one portal in Japan for shopping^[3], online finance and travel, and the seventh largest Internet company in the world. Rakuten is a public company (JASDAQ: 4755).

[edit] Dynamic Rich Media

Dynamic Rich Media or short DRM is a term used by Linkshare to describe one of their Ad Formats, which is in essential nothing else but a rich media Ad such as Flash). It has the feature that any changes made to the Ad by the advertiser via the Linkshare interface will automatically change the Ad on all publisher web sites as well, without the need for the publisher (Affiliate) to change anything on their end.